Good Isn’t the Goal—And That’s the Problem

Last week, I sat on a panel at Medicarians alongside three incredibly successful people—people I admire, people who’ve built legacy businesses and have the battle scars to prove it. 

They were older than me, more experienced, and honestly… I was nervous as hell.

For the first 10 minutes of the panel, I was in my own head. 

The kind of nervous that makes your thoughts race and your body tighten up even though you’ve done this kind of thing before.

Then came my second question. 

A complete curveball—something we didn’t prep for, didn’t discuss, and I had zero warning it was coming. But I answered it.

And the crazy thing?

People told me afterward they thought the whole thing was planned. 

They said the response was flawless.

But I knew what was going on inside. 

I wasn’t rattled because I lacked the experience. 

I wasn’t caught off guard because I didn’t prepare.

It was deeper than that.

I was fighting a limiting belief in real time—that old voice whispering, “You don’t belong here. You haven’t earned this.”

Sound familiar?

That voice is a liar. 

But it’s convincing.

And here’s the hard truth I walked away with: Even as entrepreneurs who’ve built successful agencies, hit revenue goals, and created financial freedom… we still battle those internal narratives. 

That somehow, good isn’t enough. 

That even greatness isn’t enough.

We tell ourselves the next milestone will silence that voice. 

The next win. 

The next acquisition. 

The next panel. 

But the truth is, if we don’t deal with what’s underneath, we’ll keep moving the goalpost. 

We’ll keep sprinting after something we’ll never actually catch.

Why?

Because we don’t believe we’ve earned what we already have.

Because we don’t trust ourselves to rest in our wins.

Because “good” feels like a trap. 

Like settling. 

Like slowing down when we should be speeding up.

But what if it’s not?

What if “good” is just misunderstood?

Let me be clear—I’m not saying settle. 

This isn’t a permission slip to coast. 

If you’ve followed me long enough, you know I believe in betting on yourself, going all in, and waking up every day hungry.

But at what cost?

If you’re constantly chasing better because you’re running from enough, you’ll burn out. 

You’ll sacrifice presence for progress. 

You’ll build a life that looks great on paper and feels hollow in real time.

So here’s my challenge to you:

Ask yourself this question—Is your agency good enough?

Not perfect. 

Not finished. 

Not maxed out. 

But good enough to give you the life you said you wanted when you started.

Because that’s the trap we fall into. 

We build, and build, and build. 

And when we finally arrive at what we thought we wanted, we raise the bar. 

Again. And again. And again.

Until we forget why we started.

You said you wanted freedom—but now you’re more tied down than ever.

You said you wanted time—but now you’re stuck in meetings and back-to-back calls and putting out fires.

You said you wanted to make an impact—but now you can’t even show up fully for your family because your business owns you.

That’s not success. 

That’s a treadmill.

And we justify it with words like “growth” and “ambition” and “standards,” but if we’re being honest, sometimes we’re just masking insecurity.

That’s what I felt on that panel.

I’ve done the work. 

I’ve put in the reps. 

I’ve earned my seat. 

But I still had to face the fact that part of me didn’t believe I deserved to be there.

It wasn’t a preparation issue. 

It was a belief issue.

And maybe that’s true for you, too.

Maybe you’re still chasing because some part of you doesn’t feel like what you’ve built is enough. 

Or maybe you don’t feel like you’re enough.

Here’s the truth:

You can be proud of what you’ve built and still want more.

You can be present in your life and still have ambition.

You can embrace the moment and still chase the mission.

But you can’t hate your current reality and expect to love the destination.

So this week, I want you to slow down. 

Reflect. 

Ask yourself if your business is serving your life—or if your life is just serving your business.

Are you building something meaningful… or just something bigger?

Are you grinding because you want to… or because you’re afraid to sit still?

Are you pushing toward the next level… or running from something you haven’t dealt with?

You don’t need another task to check off.

You need permission to own your growth and your peace.

You need to stop letting your business bully you into burnout.

And you need to stop letting that voice in your head convince you that you don’t deserve what you’ve built.

Because you do.

And when you finally realize that?

You’ll stop chasing perfection and start living in the present.

Not settling. Not coasting.

But actually enjoying the view from the mountain you’ve already climbed—before you go charging up the next one.

Bet on yourself. 

You’ve earned it.

Now go live like it.

mm

P.S. If you’re tired of chasing “more” without feeling any closer to freedom, it’s time to re-evaluate the game you’re playing. You don’t need a bigger to-do list—you need a better structure. DM me “Scale” if you’re ready to build a business that supports your life, not the other way around.